In the grand tradition of high camp, the videos are masterpieces of self-parody and whimsy: one starts with clips of Grisha and his friends wobbling drunkenly up and down the steps in his apartment building at 4 am, then cuts back and forth to CNN excerpts in which the world's top supermodels stroll up and down the Spanish steps in Rome. The supermodels may have the edge in terms of designerwear and venue, but it is the images of the graceful, tipsy men in the dimly-lit stairway that are difficult to forget.

"We only do this for ourselves," says Grisha. "I would never dance in a club, and have never even been to see a drag show.

"But once we did decide to go out on the street in drag," he continues with a laugh. "We decided to drive to another part of town, then argued about whether to just go out in our dresses, or carry them with us in the car. Finally, we decided to take the stuff with us, since I didn't want to be seen walking out of my apartment in a dress.

"That turned out to be a lucky decision, as the car ended up breaking down in an intersection on our way. Can you imagine if we had had to get out and push the car, wearing our dresses and high-heeled shoes?"